2025 Session Spotlight: Are You Missing VIPs? The Truth About ADT, ADW, and Predictive Analytics for Casinos

By Gency Warren | April 25, 2025

 Predictive Analytics for Casinos: Are You Relying on ADT to Value Your Players? When it comes to evaluating player value, many casino marketers still depend heavily on ADT (Average Daily Theoretical). But if you’re only using ADT, you could be missing critical insights that predictive analytics for casinos can reveal. According to casino analytics…

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