Event News

Every casino operator has felt the pressure. An event isn’t pacing where it should. The hotel block looks light. Leadership wants stronger numbers before the quarter closes. Suddenly, offers get more aggressive, reinvestment expands, and teams are asked to push harder just to fill the room. In the moment, it can feel like the only…

Retail marketers changed the game years ago. Casino marketers are next. At the upcoming Casino Marketing & Technology Conference 2026, Angel Suarez will share how the personalization and optimization strategies used by brands like Disney, ESPN, and Target can directly translate to casino marketing success. Drawing from his experience leading digital marketing initiatives for Fortune…

At every casino, VIP events are designed to reward loyalty, build relationships, and create excitement. But too often, events become routine: the same guests, the same structure, and the same results. Attendance may look strong on paper, yet the real question remains — are these events actually driving trips, incremental play, and long-term engagement? That’s…

  Announcing Our CMTC Keynote: Joseph Pine on the Shift to the Transformation Economy The Casino Marketing Technology and Host Player Development Conference returns this July at Pechanga Resort Casino, bringing together leaders focused on the future of marketing, technology, and the guest experience. This year’s keynote sets the tone for that conversation. We’re excited…

 Chris Archunde, a casino operations and marketing veteran with over two decades of experience, is set to deliver two dynamic sessions at the upcoming Casino Marketing & Technology Conference and the Host & Player Development Conference this July at Pechanga Resort Casino. Session 1: Casino Management Systems – Maximizing Investment in Integration This session is sponsored by Everi…

 Cutting Free Play Without Cutting Loyalty In this session at the 2025 Casino Marketing & Technology Conference, Kiran Brahmandam, Founder and CEO of Gaming Analytics Inc., will take a data-driven look at the true impact of Free Play. While it’s a familiar tool for rewarding players, it also leads to waste, abuse, and missed…

 Back of House: The Reality Series That Pulled Back the Curtain on Casino Operations What happens when one of the largest casino resorts in the U.S. flips the Hollywood script and stars in its own show? You get Back of House – Mohegan Sun’s award-winning series that redefines how casinos tell their story. At…

 Casino Host Ethics – What Hosts Need to Know When it comes to managing high-value player relationships, the job of a casino host doesn’t end on the gaming floor. In fact, some of the toughest casino host ethics happen off-property — in those fuzzy gray areas where personal and professional lines blur. That’s why…

 Predictive Analytics for Casinos: Are You Relying on ADT to Value Your Players? When it comes to evaluating player value, many casino marketers still depend heavily on ADT (Average Daily Theoretical). But if you’re only using ADT, you could be missing critical insights that predictive analytics for casinos can reveal. According to casino analytics…