2025 Session Spotlight: Are You Missing VIPs? The Truth About ADT, ADW, and Predictive Analytics for Casinos

Predictive Analytics for Casinos: Are You Relying on ADT to Value Your Players?

When it comes to evaluating player value, many casino marketers still depend heavily on ADT (Average Daily Theoretical). But if you’re only using ADT, you could be missing critical insights that predictive analytics for casinos can reveal.

According to casino analytics expert Michael Minniear, it can take up to 12 visits before ADT accurately reflects a player’s true value. That lag can cost you – especially when it comes to finding and nurturing your true VIPs.

At the upcoming Casino Marketing & Technology Conference, Michael will challenge traditional valuation methods and show how predictive analytics —including AI-powered models—can double your accuracy in forecasting player worth. By studying player behavior, geography, and demographics, predictive models offer a faster, more detailed picture of your players.

If you’re ready to level up your player valuation strategies, this is a session you can’t afford to miss. Michael Minniear brings a dynamic, passionate approach to casino analytics, helping gaming teams discover untapped growth opportunities. Reserve your seat!

Attend Michael’s session: Are You Missing VIPs? The Truth About ADT, ADW, and Predictive Analytics for Casinos
🗓 July 30 | 10:15 – 11:00 AM | Summit Mainstage at Pechanga Resort Casino View Agenda