2025 Session Spotlight: How to Escape the Free Play Trap Without Losing Customers
Cutting Free Play Without Cutting Loyalty
In this session at the 2025 Casino Marketing & Technology Conference, Kiran Brahmandam, Founder and CEO of Gaming Analytics Inc., will take a data-driven look at the true impact of Free Play. While it’s a familiar tool for rewarding players, it also leads to waste, abuse, and missed opportunities for more strategic reinvestment.
“Free Play has long been one of the staple ways to reward players and incentivize them to come to the casino,” said Brahmandam. “But there’s a lot of abuse and waste in how it’s used. We’ll share techniques to cut down Free Play spend — anywhere from 5 to 15% — without losing players.”
This session will help casino marketers:
- Identify Free Play abusers and remove them from campaigns
- Use data to reduce unnecessary Free Play while protecting loyalty
- Leverage Free Play as a tool to groom the next generation of VIPs
Through case studies and real-world examples, attendees will gain practical strategies to move from dependency to a more sustainable, revenue-focused reinvestment model. Reserve your seat!
Attend the session: How to Escape the Free Play Trap Without Losing Customers
🗓 July 30 | 1:30 – 2:15 PM | Summit Mainstage at Pechanga Resort Casino View Agenda