2025 Session Spotlight: Mohegan Sun’s Reality Series “Back of House”
Back of House: The Reality Series That Pulled Back the Curtain on Casino Operations
What happens when one of the largest casino resorts in the U.S. flips the Hollywood script and stars in its own show? You get Back of House – Mohegan Sun’s award-winning series that redefines how casinos tell their story.
At this year’s Casino Marketing & Technology Conference, we’re thrilled to welcome George Galinsky, Mohegan’s SVP of Marketing Communications and the visionary behind the series that now spans eight seasons and streams at BackofHouse.tv.
More Than a Marketing Campaign – Inside the 2025 Keynote Session
From The Town to What Would You Do?, Mohegan Sun had become a go-to backdrop for Hollywood productions. Seeing the brand opportunity, the marketing team asked a bold question: what if we created our own show?
The result? A show that covers the candid, unseen happenings of casino life. From chefs battling in cake-making contests to retirement parties and back-hallway moments, the show reveals how an operation like Mohegan Sun – or any casino – pulls it off everyday. Galinsky will share the full story behind Back of House — including the business decisions, marketing wins, and operational surprises that come with filming a reality series on-site.
Homework before July? Start binging all eight seasons of Back of House to prepare your questions before George’s keynote this summer!
Attend the session: Keynote Luncheon – Backstage Pass: How Everyday Behind-The-Scenes Happenings at One of the Largest Casino Destinations in the US Became Must-Watch Marketing
🗓 July 29 | 12:15 – 1:30 PM | Summit Mainstage at Pechanga Resort Casino View Agenda