2025 Session Spotlight: Beyond the Floor – Casino Host Ethics

 Casino Host Ethics – What Hosts Need to Know When it comes to managing high-value player relationships, the job of a casino host doesn’t end on the gaming floor. In fact, some of the toughest casino host ethics happen off-property — in those fuzzy gray areas where personal and professional lines blur. That’s why…

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2025 Session Spotlight: Are You Missing VIPs? The Truth About ADT, ADW, and Predictive Analytics for Casinos

 Predictive Analytics for Casinos: Are You Relying on ADT to Value Your Players? When it comes to evaluating player value, many casino marketers still depend heavily on ADT (Average Daily Theoretical). But if you’re only using ADT, you could be missing critical insights that predictive analytics for casinos can reveal. According to casino analytics…

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2024 Keynote Announcement: Kristen Banks of the Las Vegas Raiders at the Casino Marketing & Technology Conference

 Welcome your keynote speaker, Kristen Banks, a seasoned veteran in sports and entertainment marketing and now the Senior Vice President of Marketing at the Las Vegas Raiders! Ever wonder what it’s like to have a front row marketing seat for one of football’s most legendary teams? Hear directly from Kristen about her journey to…

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Phil Satre Set to Inspire as Keynote at the Casino Marketing & Technology Conference

Renowned industry leader, Phil Satre, has been announced as the opening keynote speaker for the upcoming Casino Marketing & Technology Conference taking place this July. With an exceptional career spanning decades, Satre’s wealth of expertise and strategic insights are sure to captivate and educate attendees. As the former CEO of Harrah’s Entertainment and Chairman of…

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