2024 Keynote Announcement: Kristen Banks of the Las Vegas Raiders at the Casino Marketing & Technology Conference
Welcome your keynote speaker, Kristen Banks, a seasoned veteran in sports and entertainment marketing and now the Senior Vice President of Marketing at the Las Vegas Raiders!
Ever wonder what it’s like to have a front row marketing seat for one of football’s most legendary teams? Hear directly from Kristen about her journey to Allegiant Stadium and how marketing strategies for sports fans and consumers bridge so many industries.
“Trying to capture consumer attention is harder than ever,” Kristen shares. “From a very avid fan to a casual fan, we shouldn’t be talking to them in the same manner.” Customization, segmentation, and delivering a personal experience are key. “It’s about these incredible fans,” she continues. “How do you create a fan for life and keep them coming back?”
During her keynote session at the Casino Marketing & Technology Conference, Banks will share her approach to truly personalized, one-to-one conversations, making each audience member feel that the content and story are speaking directly to them.
Keynote Luncheon: Inside Marketing the Las Vegas Raiders
What’s it like to be in the top marketing seat for one of the most storied of football franchises? How do modern marketing techniques and partnerships fuel the Raiders? How does the Las Vegas Raiders build new generations of enthusiasts as well as nurture decades-long loyal Raider Nation fans? Casino operators will gain insights on sports partnerships, synergies and opportunities in this new landscape.
Kristen Banks, SVP, Marketing, Las Vegas Raiders will share her journey during her first year leading the Raiders marketing team relying on her passion for data-driven initiatives. Banks, a marketing leader with more than 15 years of experience, has extensive expertise working with global brands to drive national and international data-driven, direct-to-consumer campaigns, while identifying new avenues and channels for content monetization. Prior to joining the Raiders, Banks served as Vice President, Digital Products at the Ultimate Fighting Championship and was Manager, Consumer Brand Marketing at Universal Orlando Resort. She holds a bachelor’s degree in communication and media studies from Florida Southern College and a master’s degree in organizational communication from the University of Denver.
One lucky keynote attendee will walk away with two tickets to an upcoming home game at the premiere Allegiant Stadium, home of the Las Vegas Raiders! View full agenda