2026 Session Spotlight: Competing in the Transformation Economy — Elevating the Casino Experience
Announcing Our CMTC Keynote: Joseph Pine on the Shift to the Transformation Economy
The Casino Marketing Technology and Host Player Development Conference returns this July at Pechanga Resort Casino, bringing together leaders focused on the future of marketing, technology, and the guest experience.
This year’s keynote sets the tone for that conversation.
We’re excited to welcome Joseph Pine, co-author of The Experience Economy, whose work helped shape how organizations think about customer experience.
Why This Matters Now
For years, the industry has focused on building better experiences—on-property, digital, and across the full guest journey.
But as Pine explains, experiences themselves are becoming expected.
The competitive edge is shifting again.
What comes next is the Transformation Economy—a model focused not just on delivering memorable moments, but on helping guests achieve something meaningful. It’s the difference between time well spent and time well invested.
What You’ll Learn
In this keynote session, Pine will explore how this shift applies directly to gaming and hospitality, including:
- The forces driving the commoditization of experiences
- How guest expectations are evolving beyond entertainment alone
- What it means to design for transformation, not just engagement
- Where operators can rethink loyalty, personalization, and the guest journey
From Experience to Transformation
Casinos have long excelled at creating immersive, engaging environments. The next opportunity is to extend that impact—to design experiences that create lasting value for the guest.
That might mean rethinking how success is measured, how loyalty is built, and how technology supports a more connected, intentional guest journey.
Join Us
Join us at CMTC this July to hear from Joseph Pine and explore what this next era means for your organization.
View the agenda and register to secure your spot.