What Disney, ESPN & Target Can Teach Casino Marketers
Retail marketers changed the game years ago.
Casino marketers are next.
At the upcoming Casino Marketing & Technology Conference 2026, Angel Suarez will share how the personalization and optimization strategies used by brands like Disney, ESPN, and Target can directly translate to casino marketing success.
Drawing from his experience leading digital marketing initiatives for Fortune 500 brands, Suarez will break down how casinos can modernize their marketing approach using the same retail media principles that have transformed consumer marketing over the last decade.
Why Casino Marketing Needs a Retail Mindset
Today’s top-performing brands are no longer relying on broad awareness campaigns and generic messaging. They are building highly personalized customer journeys powered by segmentation, optimization, and real-time performance data.
According to Suarez, casinos have a major opportunity to adopt the same strategies.
During the session, attendees will explore how personalized creative can outperform one-size-fits-all campaigns, why media mix matters more than ever, and how daily optimization can significantly improve marketing performance and ROI.
The session will also focus on one of the biggest opportunities in casino marketing today: aligning digital marketing and database marketing teams to create more connected, data-informed campaigns.
“We’ll break down how personalized messaging in your creative outperforms broad awareness campaigns, how the right media mix and daily optimization can drive major performance gains, and why aligning your digital marketing strategy with your database marketing strategy can unlock better ROI,” says Suarez.
Turning Campaigns Into Learning Opportunities
Rather than simply launching offers and hoping for results, Suarez encourages marketers to build campaigns that generate actionable insights about player behavior and engagement.
The goal is not just more campaigns. It is smarter campaigns that improve over time.
“If you want to acquire more players, drive deeper loyalty, and actually learn something from your campaigns rather than just launching them, this session is going to be for you,” Suarez says.
For casino marketers focused on acquisition, loyalty, and long-term player value, the session offers a practical look at how retail marketing strategies can help modernize casino marketing operations.
Session Details
Leveling Up Digital Marketing: How Casino Marketers Can Drive Incremental Revenue Using a Retail Media Playbook
Tuesday, July 14
10:15 AM – 11:00 AM
Summit Mainstage
Because the future of casino marketing won’t belong to whoever sends the most offers. It’ll belong to whoever understands their guests best.