Session Spotlight: VIP Events & Promotions That Actually Drive Trips: OUR GUESTS JUST WANNA HAVE FUN!!
At every casino, VIP events are designed to reward loyalty, build relationships, and create excitement. But too often, events become routine: the same guests, the same structure, and the same results. Attendance may look strong on paper, yet the real question remains — are these events actually driving trips, incremental play, and long-term engagement?
That’s the conversation taking center stage at the 2026 and Host & Player Development Conference during the combo session:
VIP Events & Promotions That Actually Drive Trips: OUR GUESTS JUST WANNA HAVE FUN!!
Presented by Janet Hawk and Deana Scott , the discussion will focus on practical host strategies that go beyond simply filling seats.
Attendees will explore:
- How to build targeted invitation lists using ADT, trip behavior, and growth potential
- Creating proactive, multi-team event planning that drives internal buy-in and participation
- Structuring events to encourage incremental play before, during, and after the experience
- Turning event invitations into meaningful relationship-building opportunities
- Making VIP events feel exclusive, memorable, and genuinely worth the trip
The session emphasizes that successful VIP events are not about spending more money or giving away bigger prizes. They’re about designing experiences that create excitement, strengthen guest relationships, and motivate future visits.
Because the best VIP events do more than reward loyalty. They create moments guests remember — and experiences that keep them coming back.