Posts by Chase Scott

Every casino operator has felt the pressure. An event isn’t pacing where it should. The hotel block looks light. Leadership wants stronger numbers before the quarter closes. Suddenly, offers get more aggressive, reinvestment expands, and teams are asked to push harder just to fill the room. In the moment, it can feel like the only…

Retail marketers changed the game years ago. Casino marketers are next. At the upcoming Casino Marketing & Technology Conference 2026, Angel Suarez will share how the personalization and optimization strategies used by brands like Disney, ESPN, and Target can directly translate to casino marketing success. Drawing from his experience leading digital marketing initiatives for Fortune…

At every casino, VIP events are designed to reward loyalty, build relationships, and create excitement. But too often, events become routine: the same guests, the same structure, and the same results. Attendance may look strong on paper, yet the real question remains — are these events actually driving trips, incremental play, and long-term engagement? That’s…

  Announcing Our CMTC Keynote: Joseph Pine on the Shift to the Transformation Economy The Casino Marketing Technology and Host Player Development Conference returns this July at Pechanga Resort Casino, bringing together leaders focused on the future of marketing, technology, and the guest experience. This year’s keynote sets the tone for that conversation. We’re excited…