Posts by Chase Scott

At every casino, VIP events are designed to reward loyalty, build relationships, and create excitement. But too often, events become routine: the same guests, the same structure, and the same results. Attendance may look strong on paper, yet the real question remains — are these events actually driving trips, incremental play, and long-term engagement? That’s…

  Announcing Our CMTC Keynote: Joseph Pine on the Shift to the Transformation Economy The Casino Marketing Technology and Host Player Development Conference returns this July at Pechanga Resort Casino, bringing together leaders focused on the future of marketing, technology, and the guest experience. This year’s keynote sets the tone for that conversation. We’re excited…